A hypothesis about social media
Indulge me, and I promise I won’t start calling myself a social media expert.
I’ve noticed that some media improves when you share it. Actually, I’ve noticed this about television. It doesn’t matter how many times I watch the first episode of the West Wing, say, or Friday Night Lights. If I’m watching it with someone who has never seen it before, I enjoy myself. On my own, I’d be bored.
Also: I am a compulsively social reader. By which I mean, I have to read all the best parts out loud to you. This is one of the things that is great about Twitter, or Facebook, or the “email to a friend” buttons on newspaper websites, right? I can pester you even when you’re out of earshot, and that makes reading more fun.
Mr. Ferriss offers advice about so many disparate things — not simply losing weight and building muscle and improving sex and living forever, but learning to hold your breath longer than Houdini (!) and hit baseballs like Babe Ruth (!!) — that paging through “The 4-Hour Body” is like reading the sprawling menu in a dubious diner, quite certain the only thing you’d dare order is the turkey club.
And that’s not even the best part.